CASE STUDY · TOUCH OF NATURE
A Latvian Bach flower brand with 11 years of practice behind every bottle. We rebuilt the product page, the offer and email capture, and we report the result as it is, including the part that didn't work straight away.
STARTING POINT
Touch of Nature sells Bach flower remedies for children and parents. Behind the brand is Ginta Slišāne, with 11 years of practice and more than 10,000 consultations. Most visitors come from Meta ads and land straight on a product page.
The audit's goal: grow revenue without raising ad spend.
| Conversion rate | 6.98% | industry 2–4% |
|---|---|---|
| Session → cart | 12.97% | industry 6–10% |
| Cart → checkout | 70.5% | industry 40–60% |
| Checkout → purchase | 76.3% | industry 45–65% |
| Single-item orders | 65% | |
| Email capture | none | no field, no Klaviyo |
| Analytics | 1 pixel | no GA4, no Clarity |
THE KEY FINDING
The store already converted at twice the industry average, at every step of the funnel. Pushing conversion higher would have been the most expensive route to the smallest gain. The real limits were two: order value and repeat purchases. The bundle was sold as a discount rather than a solution, so most buyers took one bottle. For a product that runs out and suits the next stage of a child's life, there was no way at all to reach the buyer again.
WHAT THE AUDIT FOUND
The offer block talked about euros saved, not about the outcome. 65% of orders were a single item.
Not in the footer, not on the product page, no Klaviyo. Abandoned checkouts got no reminder at all.
A full-screen modal was the first thing a visitor from an ad saw. On the heatmap it covered the product image and the offer.
11 years of practice and 10,000+ consultations, yet a cold visitor saw a price with no context.
A single Shopify pixel. Without GA4 and Clarity there was no honest way to compare before with after, so we installed both before launch.
WHAT WE CHANGED AND WHY
What we saw
A visitor from an ad first saw a full-screen cookie modal covering the product, with two identical buttons.
What we changed
A compact, on-brand bar at the bottom with a clear Accept. The first screen now carries Ginta's recommendation, who the product is for, and the price per day.
What we saw
A three-product bundle with dropdowns. The value was expressed as euros saved.
What we changed
Two clear choices: a 1- or 3-month course. The larger bottle is preselected ("Ginta recommends"), and both show the price per day: the 100 ml works out almost half the price per day.
What we saw
After launch, the aroma add-on fell from 27% to 6% of orders. The old bundle gave the aroma a discount; the new page showed a plain line with no reason to add it.
What we changed
A "Recommended together" card with three benefits from Ginta's own explanation and a combo price. Still unticked by default, because EU consumer law doesn't allow pre-ticked paid extras.
What we saw
The product runs out after one to three months, but the store had no way to reach the buyer again.
What we changed
A refill-reminder sign-up on the product page, built on Shopify's own customer form, so emails collect even before Klaviyo. Next, an abandoned-checkout flow: three emails, no discount, only to people who gave consent.
What we saw
On the "I already have my own blend" page, buyers picked their flowers, but the picks never reached the order. Both orders from the last 60 days had no flowers recorded.
What we changed
A new flower picker that writes the picks to the order, blocks ordering with none, and caps the choice at 10. We turned off express checkout on that page, because it skips the cart and would lose the picks.
RESULTS
The tics remedy product page, launched 8 Oct 2026. Before: 10 Sep–7 Oct. After: 8–18 Oct. Shopify analytics, same definitions in both periods.
| Metric | Before | After |
|---|---|---|
| Landing-page conversion | 5.4% | 5.6% |
| Revenue per session | – | −7% |
| Sessions per day | – | ~2.7× |
| Leave from the first screen | 66% | 74% |
| Choose 100 ml | 75% | 67% |
| Add the aroma | 27% | 6% → 20% |
WHAT WE LEARNED
The old page looked messy, but its bundle discount was doing real work: it sold the aroma in one order in four. The new page converts just as well, but at first earned less per visitor. Next time, before replacing an old page, we count what each of its elements sells, and we launch the new one as an A/B test rather than one after the other.
Start with a conversation. We'll tell you what delivers the biggest effect first.