A store that gets better every month
Technical maintenance and conversion optimization in one monthly partnership. We keep the store healthy and every month we test how to make it sell more.
- User behavior analysis
- A/B testing
- Decisions backed by data
- per month, excluding VAT
- from €1,290per month, excluding VAT
- CRO tests per month depending on plan
- 1–4CRO tests per month depending on plan
- risk-free — invoiced only after the work
- Month 1risk-free — invoiced only after the work
THE REALITY
Why stores stop growing
All the money goes into ads
The store is left untouched while the budget grows. If the store doesn't convert, every extra euro in ads just scales the loss — the problem is often the store's ability to sell, not the traffic.
Errors pile up, speed drops
Apps, scripts and quick fixes accumulate. Nobody ships improvements or measures whether they worked. A year later the store is slower than on launch day.
In-house is expensive, freelancers are chaotic
A full-time specialist costs €3,000+ a month. Freelancers come and go, each works differently, and nobody owns the overall result.
WHAT'S INCLUDED
Six things we work on every month
Monthly CRO tests
Data-driven A/B tests on landing, product, cart and checkout. Each test has a hypothesis, a measurement and a conclusion. We improve what actually lifts conversion.
- Tests per month
- 1–4
- Every test has
- A hypothesis
New feature rollout
Upsell and bundle blocks, reviews, FAQ, subscription, loyalty. We ship features that raise average order value over time.
- Upsells
- Bundles
- Reviews
- FAQ
- Subscriptions
- Loyalty
Full sales funnel
From ad click to repeat purchase: landing pages, product story, cart logic and post-purchase flow in one selling path.
- Landing pagesFrom the ad click
- Product storyOne clear offer
- Cart logicFewer steps to buy
- Post-purchaseThrough to repeat
Base SEO and AEO
Technical SEO and AEO, metadata, structure, internal links and indexation, so the store steadily earns organic traffic and you don't lose the searches your paid ads generate.
- Metadata
- Every page
- Indexation
- Search Console
Speed optimization
Image, script and theme optimization for better Core Web Vitals. A faster store means higher conversion and better rankings.
- Mobile target
- LCP < 2.5s
- Checked
- Every month
Maintenance and support
Bug fixing, theme and app updates or development, security, and fast fixes so the store always works.
- Response
- 1 business day
- Updates
- Theme and apps
WHO IT'S FOR
Where this partnership works best
We aren't the right answer for everyone. Below, honestly: who gets the most out of a monthly partnership, and who should look elsewhere.
Stores on these platforms
- Shopify and Shopify Plus
- Already live and taking orders
- At least basic analytics in place
Brands dealing with
- Conversion flat while traffic grows
- A slow store and poor Core Web Vitals
- Accumulated apps and messy theme code
- No time or person to actually do the work
Teams planning to
- Grow without hiring in-house
- Test regularly instead of guessing
- Fix the funnel before scaling ad spend
Not a fit
- Stores wanting a one-off rebuild with no follow-through
- If you're looking for the cheapest option rather than a result
- If nobody on your side can make decisions about the store
WHAT WE LOOK AFTER
The technical side you shouldn't have to think about
Most of this work is invisible until something breaks. Here is what we check and maintain every month, and the standard we hold it to.
- 01
Speed and Core Web Vitals
Image, script and theme optimization. We track LCP, CLS and INP on mobile and desktop — not just on launch day.
Mobile targetLCP < 2.5s - 02
Monitoring and uptime
We watch whether the store is up and how fast it responds. If something falls over, we find out before your customer does.
CheckedContinuously - 03
Hosting and infrastructure
Shopify CDN, domain and DNS configuration, email records. We make sure nothing is half-configured.
VerifiedDNS · CDN · DKIM - 04
Security and SSL
Certificate, access rights, app permissions and theme updates. Access nobody needs gets removed.
AccessLeast privilege - 05
Code quality
Clean theme code without accumulated layers of scripts. Every change documented, so the next person can tell what happened.
ChangesVersioned - 06
Cart and checkout flow
Step count, field logic, shipping and payment options. This is where most buyers are lost, so it gets looked at most often.
GoalFewer steps - 07
Apps and scripts
Every app costs speed. We review what is actually used and remove what only slows the store down.
ReviewQuarterly - 08
Technical SEO and indexation
Metadata, structure, internal links, sitemap and indexation errors — so the store keeps earning organic traffic.
Tracked inSearch Console
These figures are targets we work toward, not average client results.
WHAT THAT LOOKS LIKE
The elements that turn a visitor into a buyer
Conversion work rarely looks impressive. It looks like this — specific places in a store where the decision gets easier. Below are real elements from the stores we work in.
OYO NutritionSubscription as the default
The subscription is pre-selected and shown as the better deal: price per dose, percentage saved and cancel-anytime on one line. One-time purchase stays available, it just stops being the path of least resistance.
Menhood LabA cart that raises order value
Opening the cart immediately shows how far the buyer is from free shipping — as a progress bar, not a footnote. One of the simplest places to lift order value without pushing anything extra.
Menhood LabA clear choice between options
Three sizes with price per dose, “most popular” and “best value” markers, and only then the choice between one-off and subscription. Each step answers one question rather than all of them at once.
GEGETrust elements beside the button
Size, price, delivery window and guarantees all sit in one view with the buy button. The buyer never has to hunt down what is holding them back — the answers are where the doubt appears.
OYO NutritionRisk reversal next to the price
Delivery date, money back even with the tin opened, and certifications — all three beside the price. Exactly where the buyer hesitates, rather than on a separate page nobody opens.
OYO NutritionReviews with a name and a face
A specific review with a person’s name, photo and a verified marker sitting right under the offer. That does far more than an average star rating at the top of the page.
METHOD
Our four-stage working system
Every month runs the same cycle. Not bureaucracy — it's the only way to know which improvement actually worked.
- 01
Audit and baseline
We record the starting state: conversion, speed, technical errors, the weakest points in the funnel. Without a baseline there's nothing to compare against.
- 02
Hypotheses and priorities
Every idea becomes a hypothesis with an expected effect, then gets ranked by impact against effort.
- 03
Ship and test
We build it, launch it and let the test run until the result is statistically meaningful. We don't call it after three days.
- 04
Conclusion and next cycle
The result gets written down — including the negative ones. Winners stay, losers get rolled back, and the lesson feeds the next hypothesis.
TIMELINE
What to expect from each stage
- 01
Month 1
Clean-up
Audit, technical fixes, speed improvements and analytics set up properly. This work usually delivers the fastest effect.
- 02
Months 2–3
Optimization
Regular CRO tests start on product and cart pages. The first measurable conversion improvements typically show up here.
- 03
Month 4 onwards
Growth
New features, funnel expansion, SEO compounding. Every month builds on the previous month's conclusions.
PRICING
Three plans, one approach
We start with a 30-minute call to agree the priorities before any work begins.
Maintenance
Stability and a base
€1,290/mo
- Technical maintenance and bug fixing
- Base SEO and AEO
- Speed optimization quarterly
- 1 CRO test per month
- Up to 4 hours of content and design edits
- Email support
Growth
The most popular choice
€1,890/mo
- Everything in Maintenance
- 2–3 CRO tests per month
- New feature development and rollout
- Sales funnel optimization
- Speed optimization every month
- Monthly report with conclusions
- Priority support
Partner
For scaling
€2,490/mo
- Everything in Growth
- Full funnel built from scratch
- Weekly CRO tests
- Dedicated development hours
- CRO strategy and a quarterly plan
- Direct Slack access with a fast SLA
Prices exclude VAT. All plans contract-free, one month's notice to cancel.
THE RISK IS ON US
The first month is risk-free
Work first, invoice after
In month one we do the work and invoice afterwards. If you don't feel the value after that month, you pay nothing.
The call really is free
No strings and no sales pressure. 30 minutes on what matters most in your store first.
No long-term contract
The partnership is monthly. One month's notice, no penalty and no retention conversation.
FREQUENTLY ASKED
Questions about care & growth
No, the partnership is monthly with one month's notice. The first month is risk-free: we do the work and invoice afterwards.
Technical fixes and speed improvements are visible immediately. CRO tests need 4–8 weeks so the result is statistically meaningful rather than noise.
Yes. We work with what's already built and improve it in pieces. If the theme is outdated enough to be holding growth back, we'll say so on the call and propose a plan.
From €1,290 per month. Three plans: Maintenance €1,290, Growth €1,890 and Partner €2,490. We recommend the right one after the call.
Completely. No strings and no sales pressure — 30 minutes on what matters most in your store first.
We agree scope upfront. Larger tasks that don't fit the monthly scope get planned separately and agreed before we start — no surprises on the invoice.
Start with a conversation
30 minutes, no obligation. We'll show you where the store is losing money and what to fix first.