LEAK AUDIT · €397
We find where the money leaks
Your store works and the ads are running, but orders are fewer than the numbers should produce. In two weeks we measure the whole buying path, name the earliest leak and hand you a list of what to fix and in what order.
€397
one-off, excluding VAT
Apply for an auditIf we start working together within 30 days of the audit — on a build or on monthly growth — the €397 is credited against the first invoice. In practice that means the audit costs you nothing extra if we continue.
What is included
This is a fixed scope, not a subscription. You get a document and a call to walk through it. After that you can execute it yourself, with your own developer, or with us — the list is yours either way.
- Full buying-path measurement: from the ad click through to the repeat purchase
- Unit-economics check — whether ads can be profitable at all at your price
- A prioritised list of fixes, ordered by where the leak sits, not by what is easiest
- A 60-minute call to walk through the findings and answer questions
- An estimate of what each leak costs per month at your current traffic
WHAT YOU GET
A document you can execute
Not a PDF of generic advice. Every item is tied to a number we measured in your store, and to what changes if you fix it.
Leak map
Six checkpoints from the ad to the repeat purchase, each with your measured number beside the healthy range. You see immediately where the path breaks.
The earliest leak, named
One place to start. Not the biggest but the earliest: fixing checkout while half your mobile visitors leave on load means improving the experience of people who never see the page.
Economics check
Average order value minus product and shipping costs minus cost per order from ads. If that number is negative we say so directly — no funnel change fixes it.
Prioritised list
Specific fixes in the order they should happen, with an estimate of each one's impact and effort. Structured so you can hand it to a developer or work through it yourself.
A price on each leak
What each leak we find costs per month at your current traffic and average order. That makes it clear which leaks are worth fixing and which can wait.
60-minute call
We walk the whole document together. That is when you can ask "why" and "what does this mean for me", rather than just reading the conclusions.
WHO THIS IS FOR
Honestly, who it helps
This is for you if
- The store is live and ads have been running for at least a few months
- There are at least a few hundred sessions a month, so the numbers mean something
- You have access to Shopify analytics and the ad account
- You want to know where to start before spending money on a rebuild
What you walk away with
- One priority instead of twenty recommendations
- Numbers to compare against in three months
- A list you can execute without us
- The €397 back if we continue together within 30 days
This is not for you if
- There is no store yet — a build is the starting point, not an audit
- Traffic is too small for the numbers to be reliable; then you need volume, not an audit
- You already know what to fix and only need someone to do it — go straight to a build or to growth
- You want someone to endorse a rebuild you have already decided on; an audit may say no rebuild is needed
HOW IT RUNS
Two weeks, three steps
- 01
Days 1–2
Access and context
You give viewer access to Shopify analytics, GA4 and the ad account. We briefly go over what you have already tried, so we do not repeat what did not work.
- 02
Days 3–9
Measurement
We work through the whole buying path and record the numbers at each checkpoint. Nothing in your store is changed here — only measured.
- 03
Days 10–14
Document and call
You get the leak map and the prioritised list, then we spend 60 minutes walking through it together. After the call the document is yours, even if we do not work together.
ABOUT THE AUDIT
Common questions
The test is a self-assessment: you measure six numbers yourself and learn which leak is earliest. The audit means we do it, with access to your data, deeper, and with an estimate of what each leak costs. If you want to check the direction first, start with the test — it is free.
The test gives you a diagnosis in one sentence. The audit is two weeks of work on your real numbers and ends with a list you can hand to a developer. We credit the amount against the first invoice if we continue together within 30 days, so in practice it is a deposit rather than a cost.
No. The audit only measures and explains. We ask for viewer access, not admin, so we technically cannot change anything. Fixing is separate work, and you can do it yourself or with someone else.
Roughly from a few hundred sessions a month. Below that, conversion numbers swing so much that you cannot safely conclude where the leak is. If traffic is lower we say so and do not take the money.
A document with the leak map, the earliest leak named, an economics check, a prioritised list of fixes and an estimate of what each leak costs per month. Plus a 60-minute call to walk through it. The document stays yours.
Then we say so. If there is no clear leak in the funnel, your constraint is most likely volume or how appealing the offer is to the market, and that is different work. That outcome is rarer, but not impossible, and it is still a useful answer.
Find out where the money leaks
Start with a free 30-minute call. If the audit is not what you need, we will tell you that too.